not just another sustainability brand

At Econovate, we’re not here to guilt you into doing better… We’re here to make it easier to do better.

our vision

We envision a future where natural resources are valued for what they truly are; finite, vital, and worth protecting. A world where businesses and individuals treat water and energy not as limitless utilities, but as precious assets, and where minimising waste is simply how the world works. We want to lead a global shift in how we use natural resources, starting with the simple decisions made in homes and businesses every day.

our mission

We are on a mission to prove that protecting natural resources and protecting your finances can go hand-in-hand, through simple, powerful innovations that do both.

our beliefs

We’re not here to tell people to shower less, use candles, or go live in the woods. We’re here to make sustainability make sense.

  • Sustainability should be simple, not sanctimonious.
  • Everyone can be part of the solution, especially if it saves them money.
  • Tech should work harder so people don’t have to overhaul their lives.
  • Being edgy doesn’t mean being reckless,it means being brave enough to do things differently.
  • There’s no excuse for waste anymore. The solutions exist. Right now.

Meet Our Founder:
Al Malik

Al Malik didn’t set out to start a sustainability company, he set out to solve problems he sees every day.

Born and raised in Putney, Al is a family man, music lover, and a long-time fan of good design, good culture, and getting things done. Over the years, he built a successful network of hotels, learning the ins and outs of buildings, operations, and where waste really hides.

But something started to bother him: the sheer scale of everyday waste that no one seemed to notice.

So he decided to do something about it. With a passion for practical solutions and a zero-tolerance attitude for inefficiency, Al founded Econovate – a company built not just for environmental impact, but real-world savings. For homes, hotels, and everything in between.

Because when you know buildings, and you know people, you realise: waste isn’t inevitable. It’s just outdated.