Every November, Black Friday rolls around with the same promise: more.
More discounts, more stuff, more reasons to spend. But behind the flashing banners and limited-time offers lies a growing paradox. In a world facing water shortages, climate change, and mounting waste, we’re still being told to buy more to feel like we’re saving.
At Econovate, we’re not anti-Black Friday, we’re anti–waste and prefer to promote conscious consumption.
We get it, everyone loves a good deal. But what if that deal could actually do some good? What if your purchase didn’t just make sense for your wallet, but for the planet too?
That’s why, for two weeks only, we’re offering 50% off the Gjosa GS3 water-saving showerhead with code SAVEWATER50.
It’s our way of lowering the barrier to making conscious choices. Because doing the right thing shouldn’t be a luxury.
Why Black Friday Is a Sustainability Paradox
The term Black Friday first appeared in the 1950s when police in Philadelphia used it to describe the chaos that followed Thanksgiving, as crowds flooded the city for early Christmas shopping and football games. Retailers didn’t like the negative connotation, so they rebranded it in the 1980s as the day stores “went into the black,” finally turning a profit for the year.
From then on, it became a marketing engine, one that’s grown into a global symbol of overconsumption. In the rush to “save” we buy things we don’t need, most of which end up unused, returned, or in landfill.
It’s a contradiction that’s hard to ignore. A day about excess, in a world that desperately needs less.
We’re not here to point fingers or guilt-trip anyone. Consumption isn’t going away, but it can be smarter. If you’re going to spend, spend on something that lasts. Something that reduces your impact long after the sale ends.
The Hidden Cost of Overconsumption
Every purchase we make has an unseen footprint. The average product bought on Black Friday travels thousands of miles, uses litres of water in production, and often arrives in layers of plastic packaging. Globally, online shopping during the sale weekend emits as much carbon as hundreds of thousands of flights.
That doesn’t mean buying is bad, but it does mean that buying better matters. When we treat every purchase as disposable, we waste far more than money. We waste resources, energy, and effort that could be spent building something lasting.
We think it’s time to redefine what “a good deal” really means.
The Showerhead That Saves More Than Money
The Gjosa GS3 isn’t your average Black Friday deal. It’s engineered to cut water and energy use by up to 65%. That means every shower uses less hot water, lowering your utility bills and carbon footprint. It’s a small change that adds up, saving thousands of litres of water a year, while keeping your everyday routines exactly the same. So yes, it’s 50% off this month. But the savings continue every single day after.
Conscious Choices Shouldn’t Be Out of Reach
Sustainability often feels expensive, and that’s part of the problem. The products that help people waste less, save energy, and live smarter are too often priced like luxury items. At Econovate we want to change that.
Our Black Friday offer isn’t about driving more consumption, it’s about removing barriers and making it easier to choose better.
The real value of Black Friday shouldn’t end when the sale does, it should ripple into every shower, every energy bill, every drop saved.
Imagine if every Black Friday worked like this. Not as a rush to consume, but as a reason to invest in products that genuinely make life better. That’s the kind of saving we feel is worth celebrating. Save 50% on the Gjosa GS3 now. Use the code SAVEWATER50 at checkout.